List of potential tenants. Commercial real estate as a business: what you need to know. Win-win options and prerequisites

Variety of offers on the market retail real estate, a clear decrease in business activity due to the crisis, the volatility of the national currency - these factors affect the terms of any lease, and even more so if it is supposed to lease premises to networkers.

Official statistics indicate a clear predominance of supply over demand. And linking the rent to the currency does not help to ensure that legal entities working in the field of network trade, "on the go" grabbed any offer.

Features of network trading

Domestic retailers promptly introduce into their own practice the methods used by foreign retail chains... Undoubtedly, it is difficult to fight, since the well-developed infrastructure, solid investments, and a reliable “safety cushion” in the form of a certain stabilization fund are on the side of foreign “guests”.

Therefore, the landlord has difficulties in order to lease the premises to networkers. Foreigners prefer to build from scratch or use the services of developers working according to Western standards.

All these disadvantages are more than offset by the advantages of online trading:

• large suppliers always strive to work with large customers;
• both purchase prices and delivery terms for a chain retail headquarters are always more attractive than those offered by any isolated retail outlet.

Drawing up a commercial proposal for renting premises to networkers

A well-crafted commercial offer increases the attractiveness of renting a particular room. The following guidelines can help you find a solid tenant:

1. It is necessary to determine a list of potential tenants, making up their proposals individually.
2. It is recommended to contact by name, and the potential client should also know the name of the landlord.
3. A positive moment is acquaintance, albeit a "nodding" one.
4. You should not use the phrases “we have a free area” or “we offer a free area for ...”. They should be replaced with “We have vacated space”, “A new area has been leased”.
5. It is recommended to interest the client in figures, statistics, indicating the development of the infrastructure of the area where the premises are located, to demonstrate the dynamics of changes in purchasing power.
6. Indicate brands-neighbors whose offices and sites are located nearby.
7. No long texts like the history of the company, the date of foundation.
8. An attempt should be made to disclose the essence of the lease in numbers, indicating the expected benefits that the client will receive from the lease of the premises.
9. Describe the services that can be provided as needed.
10. Assess and indicate the strategic value of the leased area.
11. It is highly recommended to be objective, pointing out not only the obvious advantages of the proposal, but also the existing disadvantages (a couple of disadvantages will add sincerity to the description).

We choose the tenant who will receive the highest revenue in order to pay the highest rent.

If you are thinking - "rent a room", then we will promptly arrive, advise and do everything necessary to implement your plans. For this, some research work is being done. We make pivot tables, look at competitive advantages, take into account the experience of tenants in this and similar areas. Also, in addition to everything that has been said, we look at the statistics of work, and determine the directions of further movement. The general concept is built from the point of view of obtaining the greatest project efficiency, its greatest profitability.
Also, our company can provide services for "Brokerage" shopping facility.

What we can do for you:

• Rent out a retail space;
• Rent out commercial premises in Moscow;
• Rent out non-residential premises;
• Renting out real estate;
• Sell ​​real estate;
• Proceed with the deal;

We deal with premises from 5 sq. and more.

If you need to rent out the premises through an agency, we can thoroughly work out all possible potential tenants for you. We are not limited, like other realtors, to posting information on message boards. We are not lazy. We make an average of 2000 calls per day, and all of them are aimed at communicating with tenants to move them into your premises.

Depending on the number of leased areas, there are various options for finding tenants, namely, renting out the premises in one person, but cheaper, or making borders for several tenants, it will be more profitable. And also to choose the right product-thematic direction. Our company is engaged in delivery commercial premises for rent, helping the owners to receive a stable and high income. The main activities that we conduct in order to rent out premises in Moscow are divided into three main stages - analysis of the premises and the environment in order to choose the right tenants, then negotiations with potential tenants and signing a lease agreement.

• 1. Analytics of the premises and environment;
• 2. Negotiations with potential tenants;
• 3. Leasing of premises;

So, here are the main activities that we implement to rent out your premises:

Phase 1 - Room and Environment Analytics

Competition analysis

This point, of course, is one of the fundamental when choosing a tenant. You need to rent out the premises to a strong tenant who will have a good demand for products in the area. We will analyze all tenants within a 10-minute walking distance and determine the revenue for each of them. Based on this information, we make a product matrix represented in the area and determine the unmet demand. Of course, the tenants do the analytics themselves, but in order to protect the landlord from a sudden departure of the tenant due to poor work, we still deal with this process ourselves and confidently sign an agreement with the tenant who will really work excellently in the area.
This item also allows you to:

Determine an objective rental rate

Choose the optimal size of the area for each tenant

Identify the most successful formats in the area and the network companies that represent them

The image of an object is its most valuable asset!

How the analytics of market conditions and competition is built:

• Analytics of the traffic of the main competing retail outlets located nearby;
• Assortment of selected outlets;
• Analysis of tenants, rental costs, as well as the cost of goods at the given points;
• The main differences between outlets with maximum and minimum traffic in the selected area;
• Conclusions and calculations for the given outlets, the reason for success and failures;
• Building a table of the presence of network tenants and competition for directions in the indicated retail outlets;

As mentioned above, due to this item, we can learn a lot about the parameters of the lease of the rented premises:

Rental rate - based on the rates in the environment and the performance of competitors;

Choose the appropriate size of the area for each product direction and tenant;

Identify the most successful federal networks and formats in the region and strive, first of all, to lease premises to them;

Identify the pros and cons of other outlets and use this to your advantage.

This will allow us to use specific statistics and take into account other people's mistakes. Also, knowing the cost of the average check in a given area and the maximum traffic of shopping centers, we can make assumptions about the income received by tenants in the surveyed shopping centers(there are other, more accurate ways to get information about the revenue of companies). Which can be used in the work on defining or correcting the concept of our object.

Order a free callback, we will call you back within a minute and advise you on any issue that may arise

Stage 2 - Negotiations with potential tenants

Stage 3 - Signing a lease - renting a room

The most desirable stage for all parties to the transaction. It is necessary to rent out office, retail, warehouse premises so as not to regret anything in the future. The signing of a legally competent and preferably mutual lease agreement for both parties is a guarantee of mutually beneficial cooperation. There are as many damaged relations and canceled contracts just because many aspects of the relationship between the tenant and the landlord have not been thoroughly worked out. We will specially design contract format, in which we will take into account absolutely all the details, as well as the following parties to the contract:

Payment terms, incl. fines and penalties;

Responsibility for non-compliance with the terms of the contract - electricity, water, free admission

Mutual amount of fines

The procedure for interaction with regulatory authorities (firefighters, sanitary inspections, etc.);

Indexation and conditions for changing indexation and lease (often tenants ask for an ultimatum to reduce lease and indexation, threatening to terminate the contract);

The procedure for terminating the contract is unilateral or mutual, for what reasons it can be terminated. Advance warning of the second party about the termination of the contract.

As well as further support of rental relations.

Our services are relatively inexpensive, but very professional. We can fully accompany your transaction, from preparation of a presentation to the conclusion of a lease agreement and further management of the object.

Our company offers the following services:

What do we get for our work? not only customer gratitude, but also friendship. We made a lot of our friends through word of mouth. How do we do it? - Deeply imbued with the idea and pay attention to every, even the smallest detail. This is the only way to get the job done that you will be proud of. It is necessary to rent out the property in such a way that both the tenant is happy and the owner wins. Thorough choice of the tenant, attention to each item in the lease agreement and legally competent support of the transaction. Personally, I like to communicate with people and always try to find mutual language so I love what I do.

Anton Borovitsky
Head of the company

Elena Zemtsova, Managing Partner, Delta Estate

The rental business, based on the leasing of premises to large grocery chains, as well as catering chains, is today one of the most demanded ways of investing in real estate.

Perekrestok, Victoria, Magnit, Pyaterochka, KFC, McDonald's - any large chains are always in demand, as they are stable and committed to long-term cooperation.

What areas are in demand by networkers

As for the size of the premises, the area primarily depends on the tenant's profile. For grocery supermarkets, the optimal area is 350-500 sq. m, for specialized stores such as Vkusville, Myasnov - from 100 to 300 sq. m. Beauty salons, pharmacies, medical centers, clothing and footwear stores are looking for areas from 80 to 200 square meters. m. In the catering segment, everything depends on the format. So, restaurants need an average of 300-700 sq. m, fast food, cafes and coffee houses - 100-300 sq. m, and small establishments like "coffee to go" are enough 10-40 sq. m. m.

Technical characteristics are the main thing that the investor pays attention to

The premises are then attractive for investment when there is a large pool of alternative potential tenants. And this is primarily determined by him technical characteristics... The most demanded premises are located on the first floors, with a free layout and showcase glazing, as well as several entrances, at least the main one from the main street and an additional one “from the yard” for unloading and evacuation. The presence of several main entrances will also allow, if necessary, to divide the premises into blocks and subsequently rent it out at a higher price. In addition, the volume of electrical power is important, the minimum value is 0.2 kW per 1 sq. m. But it is necessary to take into account the specifics of the potential tenant. For example, grocery stores and catering establishments have an increased rate of electricity consumption due to refrigeration and kitchen equipment. A plus for the room is the presence of a hood for catering or the ability to equip it.

As for complex premises, these are primarily basements and basements, with an office or multi-level layout, especially if all the walls are load-bearing and it is impossible to redevelop. And naturally, premises located in places with no traffic are not in demand.

Investors are not interested in office premises

Clean office premises located in residential buildings, especially economy class, are not very in demand today. More demanded are retail and free-use premises with a separate entrance, which can be used for different business formats. They often attract tenants from the service sector: beauty salons, fitness clubs, medical and educational centers - what will be in demand among residents of a residential complex and the area. For example, we rent our own premises in the residential complex "La Defense" at the 3rd Frunzenskaya 19 school of intellectual development for children, and the premises on Nezhinskaya 1 - at the "Montesorri" school.

How the purpose of the premises affects the type of rental business

Naturally, the purpose of the premises affects the types of rental business that can be organized in it. So, the cultural, educational and medical purpose of the areas clearly requires a change in the purpose of using them for public catering. But it should be borne in mind that there are certain restrictions on opening some types of business. For example, you cannot open liquor stores near educational institutions. Also, obtaining an alcoholic license for a bar or restaurant in this case will be impossible, and for many catering establishments, the sale of alcoholic beverages is a significant share in the proceeds. In addition, it is not always possible to equip an extractor hood for public catering, if this is not foreseen by the developer in advance.

What determines the liquidity of the rental business

First of all, the location affects the liquidity of the rental business. Premises located on the first line of busy streets with high efficient traffic are in the greatest demand. The liquidity of the premises for investors is increased by a free layout with the possibility of dividing into blocks, several entrances, display windows, as well as the presence of a hood for public catering and a large amount of allocated electrical power.

As for the rental business in new buildings, in many respects the liquidity of such objects depends on the stage of development of the project, therefore the occupancy of the complex is an important factor that must be taken into account. The larger the project, from 2500 apartments, the more actively it is populated, and this directly affects customer traffic. It is imperative to take into account the location of the premises in relation to pedestrian traffic and access roads, to assess whether the situation will change in a few years. It is quite possible that the project plans to build a shopping center, so grocery stores that generate stable traffic today will no longer be so liquid in a few years.

What about the payback?

The average payback period for the rental business in Moscow is 7-10 years, with a yield of 8 to 15% depending on the location. So, in the center, the profitability is considered good and 10% per annum, in the area of ​​the TTK -12%, and in the area of ​​the Moscow Ring Road and New Moscow - 13-15%.

What to look for when studying the supply on the market

When deciding to buy a rental business in a new residential complex, you need to take into account such factors as the stages of construction and occupancy of the complex, the timing of registration of ownership. It will not be superfluous to familiarize yourself in detail with the plans of the building area in order to assess the location of the premises in relation to houses and pedestrian flows. It is also necessary to look into the future: what other commercial objects are envisaged in the project, will the direction of traffic change, for example, if the opening of the metro or the laying of a new road is planned soon. It is important to familiarize yourself with the competitive environment today and tomorrow, to find out the interest of potential tenants in this location.

It is no secret that there are unscrupulous sellers who artificially raise the rental rate and erode vacations and indexation. It is also possible to simply paint on the numbers in the lease agreement. In addition, if we are talking about buying a premise with a tenant, then the seller may deliberately keep silent about the tenant's desire to lower the rental rate or that he is about to move out of the premises. Therefore, in addition to the location and general characteristics premises, it is necessary to study in detail the tenant himself and the contract with him.

Is the supply on the market getting better?

In new buildings, of course, the quality of the offered space becomes much higher. Even developers of economy-class housing began to think about the effectiveness of retail. In many projects, the first floors are initially designed with an open plan, with a minimum of load-bearing walls, separate entrances and display windows, high ceilings are provided, a hood for catering, more electrical power is allocated to the premises.

It should be noted that not only in new buildings there is a noticeable improvement in the quality of premises in the street retail format. For example, in the center, old buildings are being adapted for modern use: separate entrances and showcases are organized.

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Applications for retail space

Area, m2

Price

Name, Information

Jeweler center

GC YUVELIRTSENTR rents retail space in the shopping centers of Moscow and Moscow region from 10 to 70 sq.m., 1st floor, we will consider all proposals.

Cities:

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Fix Price

Our company is interested in renting retail space, in Moscow. Main criteria:Sleeping residential areas, 1st and 2nd lines.Area from 250 to 450 m2 One level -1 to 2nd floorAccess roads for unloadingWe consider both street retail and shopping centers

Cities:

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OZON

We install parcel machines in business centers, shopping centers, management companies, in residential complexes of any format, supermarkets, shops of any direction, etc.

Installation site requirements:

• 1 m² of free space;
• The presence of a 220V grounding outlet near the installation site;
• Confident reception of a cellular network signal;
• Open access for buyers, couriers and service specialists;
• The parcel terminal cannot be installed in places where it will block emergency exits and access to fire extinguishing equipment;
• The parcel machine is completely autonomous, does not require a dedicated LAN and WiFi connection;
• The place of installation must be heated, negative temperatures and high humidity are not allowed.

Consider: Moscow, Moscow region, Regions.

Cities:

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Zoomarket Le Murrr

Zoo retail market leader

Today, the federal network of pet markets "Le" Murrr "is the leader in the retail pet market in the Russian Federation with a geographic presence throughout Russia from St. Petersburg and Murmansk to Petropavlovsk-Kamchatsky. supply of the highest super premium and holistic feed from Canada, Italy, which distinguishes our brand from other chain markets with prices and assortment.

Cities:

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network of markets Degrees

The Degrees market chain will consider renting premises of 100-150 m2. Requirements intensive pedestrian traffic, 15 kW, advertising on the facade, without obstacles obtaining an alcohol license. Desirable close to Pyaterochka, Dixie, Perekrestok, Large residential complexes, railway stations. Interested in the North-East of the Moscow region. Cities: Lobnya, Dolgoprudny, Mytishchi, Korolev, Dmitrov, Yakhroma, Shchelkovo, Fryazino. View, reply promptly.

Cities:

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Discounter SVETOFOR

We rent retail and warehouse space. Grocery discounter, 1200 stores opened in Russia. Interested in Moscow and the Moscow region. Offers from other regions are forwarded to the center office. Supermarket format 800 ... 1200 sq. m. Format of a hypermarket 2000 ... 2500 sq. m. Rapid decision-making on the object. Full-time Development Director of the Moscow and Moscow Region region with experience in opening SVETOFOR stores and MAYAK hypermarkets. Full technical conditions for the premises - on request

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supermarket chain "Order"

Today we are actively developing a chain of supermarkets of goods for home and summer cottages "Order", openly and successfully operating 3 8 supermarkets in the Central Federal District and the Southern Federal District. N Our space requirements: We open our supermarkets both in detached buildings and in shopping centers in cities with a population of over 50 thousand people, First line, a street with heavy pedestrian and car traffic, Parking - from 45 parking spaces, Premises area - from 800 sq. Floor - first, ground floor or second floor, Elevator, escalator / travelator, Ceiling height - at least 3.0 m to communications, Floor load - from 700 kg / m²

We guarantee our partners: Demanded assortment matrix without seasonal fluctuations; Stable financial position. We work without borrowed funds; Low prices for products sold as a result of direct contracts with manufacturers; High traffic. Attendance of one supermarket on average on weekdays 2200 people per day, on weekends 2800 people per day.&

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Shoe

Interesting for us locations of Moscow districts, which are surrounded by the following metro stations: Ryazansky Prospekt, Domodedovskaya, Yugo-Zapadnaya, Strogino, Krylatskoye, Molodezhnaya, Medvedkovo, Mitino, Pervomaiskaya, Beskudnikovo, Kuzminki and other similar areas. In the city of Moscow: Shchelkovo, Vidnoe, Dmitrov, Zhukovsky, Ramenskoe. We are waiting for offers. TC: "Avia Park", "Kaleidoscope", "Domodedovsky", "Mega", "Metropolis", "Kaluga", "Columbus", "Filion", "Festival", "Silver House", "Semenovsky" , "Capitol", "Zvezdochka", "Avenue", Metro Yugo-Zapadnaya, "Fifth Avenue", "River", "Tramplin", "Spectrum", etc.The format of the area is 170-300 sq. M.

Our company is interested in buying and renting commercial premises (free designation) of 160-300 sq.m format for a shoe store "BashMag" in the newly built residential complexes in Moscow, New Moscow and Moscow region. On the first line of houses with display windows, in houses that do not fall under the renovation program, with good pedestrian traffic and hall planning. Objects must be exclusive (from the Owner, developer, or directly from the Owner's representative). We are waiting for commercial offers. Thanks in advance. Looking forward to long-term and mutually beneficial cooperation.

Best regards, Vladimir. Contact phone:

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Entertainment Center

Family network entertainment centers rents a retail space of 300-3000 m2, ceiling heights from 6 m (preferably 9-12 m), in the food court or cinema center

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SP Epimakhov S.I.

We are interested in the possibility of installing vending machines for the sale of soda water with syrup. The machines have a design in the "retro" style of the times of the USSR, are completely autonomous, only a power supply connection is required and 1kv. meter for placement.

Our machines are located in shopping and entertainment centers in Yekaterinburg:

Shopping center "DOM" - 1 machine

SEC "PARK HOUSE"