Lease out the building to the retail chain. The shops. Drawing up a commercial proposal for renting premises to networkers

Elena Zemtsova, Managing Partner, Delta Estate

The rental business, based on the leasing of premises to large grocery chains, as well as catering chains, is today one of the most popular ways to invest in real estate.

Perekrestok, Victoria, Magnit, Pyaterochka, KFC, McDonald's - any large chains are always in demand, as they are stable and committed to long-term cooperation.

What areas are in demand by networkers

As for the size of the premises, the area primarily depends on the profile of the tenant. For grocery supermarkets, the optimal area is 350-500 sq. m, for specialized stores such as Vkusville, Myasnov - from 100 to 300 sq. m. Beauty salons, pharmacies, medical centers, clothing and footwear stores are looking for areas from 80 to 200 square meters. m. In the catering segment, everything depends on the format. So, restaurants need an average of 300-700 sq. m, fast food, cafes and coffee houses - 100-300 sq. m, and small establishments like "coffee to go" are enough 10-40 sq. m. m.

Technical characteristics are the main thing that the investor pays attention to

The premises are then attractive for investment when there is a large pool of alternative potential tenants. And this is primarily determined by its technical characteristics. The most demanded premises are located on the first floors, with a free layout and showcase glazing, as well as several entrances, at least the main one from the main street and an additional one “from the yard” for unloading and evacuation. The presence of several main entrances will also allow, if necessary, to divide the premises into blocks and subsequently rent it out at a higher price. In addition, the volume of electrical power is important, the minimum value is 0.2 kW per 1 sq. m. But it is necessary to take into account the specifics of the potential tenant. For example, grocery stores and catering establishments have an increased rate of electricity consumption due to refrigeration and kitchen equipment. A plus for the room is the presence of a hood for catering or the ability to equip it.

As for complex premises, these are primarily basements and basements, with an office or multi-level layout, especially if all the walls are load-bearing and it is impossible to redevelop. And naturally, premises located in places with no traffic are not in demand.

Investors are not interested in office premises

Clean office premises located in residential buildings, especially economy class, are not very in demand today. More demanded are retail and free-use premises with a separate entrance, which can be used for different business formats. Often they attract tenants from the service sector: beauty salons, fitness clubs, medical and educational centers - what will be in demand among residents residential complex and the area. For example, we rent our own premises in the residential complex "La Defense" at the 3rd Frunzenskaya 19 school of intellectual development for children, and the premises on Nezhinskaya 1 - at the "Montesorri" school.

How the purpose of the premises affects the type of rental business

Naturally, the purpose of the premises affects the types of rental business that can be organized in it. So, the cultural, educational and medical purpose of the areas clearly requires a change in the purpose of using them for public catering. But it should be borne in mind that there are certain restrictions on opening some types of business. For example, you cannot open liquor stores near educational institutions. Also, obtaining an alcoholic license for a bar or restaurant in this case will be impossible, and for many catering establishments, the sale of alcoholic beverages is a significant share in the proceeds. In addition, it is not always possible to equip an extractor hood for public catering, if this is not foreseen by the developer in advance.

What determines the liquidity of the rental business

First of all, the location affects the liquidity of the rental business. Premises located on the first line of busy streets with high effective traffic are in the greatest demand. The liquidity of the premises for investors is increased by a free layout with the possibility of dividing into blocks, several entrances, display windows, as well as the presence of a hood for public catering and a large amount of allocated electrical power.

As for the rental business in new buildings, in many respects the liquidity of such objects depends on the stage of development of the project, therefore the occupancy of the complex is an important factor that must be taken into account. The larger the project, from 2500 apartments, the more actively it is populated, and this directly affects customer traffic. It is imperative to take into account the location of the premises in relation to pedestrian traffic and access roads, to assess whether the situation will change in a few years. It is quite possible that the project plans to build a shopping center, so grocery stores that generate stable traffic today will no longer be so liquid in a few years.

What about the payback?

The average payback of the rental business in Moscow is 7-10 years, with a yield of 8 to 15% depending on the location. So, in the center, the yield is considered good and 10% per annum, in the area of ​​the TTK -12%, and in the area of ​​the Moscow Ring Road and New Moscow - 13-15%.

What to look for when studying the supply on the market

When deciding to buy a rental business in a new residential complex, you need to take into account such factors as the stages of construction and the occupancy of the complex, the timing of property registration. It will be useful to familiarize yourself in detail with the plans of the building area in order to assess the location of the premises in relation to houses and pedestrian flows. It is also necessary to look into the future: what other commercial objects are envisaged in the project, will the direction of traffic change, for example, if the opening of the metro or the laying of a new road is planned soon. It is important to familiarize yourself with the competitive environment today and tomorrow, to find out the interest of potential tenants in this location.

It is no secret that there are unscrupulous sellers who artificially raise the rental rate and erode vacations and indexation. It is also possible to simply paint on the numbers in the lease agreement. In addition, if we are talking about buying a premise with a tenant, then the seller may deliberately keep silent about the tenant's desire to lower the rental rate or that he will soon move out of the premises. Therefore, in addition to the location and general characteristics premises, it is necessary to study in detail the tenant himself and the contract with him.

Is the supply on the market getting better?

In new buildings, of course, the quality of the offered space becomes much higher. Even developers of economy-class housing began to think about the effectiveness of retail. In many projects, the first floors are initially designed with an open plan, with a minimum of load-bearing walls, separate entrances and display windows, high ceilings are provided, a hood for catering, more electrical power is allocated to the premises.

It should be noted that not only in new buildings there is a noticeable improvement in the quality of premises in the street retail format. For example, in the center, old buildings are being adapted for modern use: separate entrances and showcases are organized.

Rentals retail space about an owner in Moscow - this is a real find for starting a successful business. We will provide at your disposal premises from 10 to 18000 m 2 in large business and shopping centers of the capital in various districts. The properties are located next to the metro. It is possible to rent a retail space on the ground floor with a separate entrance, street retail format. Rent is provided for a long term, without intermediaries.

If you want to rent commercial premises for rent - place your ad in our catalog for free!

Benefits of cooperation

• Lease of retail space at the most affordable price - no real estate commissions. The cost of renting space is from 400 rubles per month.
• Convenient geographical location of the centers with big amount driveways and large parking.
• Provision of services of security firms, the presence of round-the-clock video surveillance, fire alarm.
• Real estate for rent with quality finishes.
• Developed infrastructure of business centers.
• Possibility to rent not only retail, but also office or warehouse space in the same building.

If you are looking for where to rent a retail space in Moscow - you can place an ad in our catalog for free!

Commercial premises in the area.

80 000 rub 1 129 € 1 269 $

Area, m² 45

Moscow, Sharikopodshipnikovskaya, 40, metro Dubrovka

We offer to rent a room with an area of ​​45 m2. This is the last free area at the facility, which has several advantages: high pedestrian traffic -7,200 from 8:00 to 21:00 on weekdays (there are video recordings). Convenient transport accessibility - near the exit to the Third Transport Ring, opposite the Dubrovka MCC station and a 5-minute walk from the Dubrovka metro station; residential area of ​​more than 2,000 people within a radius of 500 meters; the place under the sign viewed from the TTK; specifications(ventilation and power supply) make it possible to locate both a public catering enterprise and any other type of activity. The appointment is free. The total area of ​​the room is 245 m2. We divided it into several blocks and handed it over to different types activities. Already working: cooking, draft beer, tobacco, coffee to go, flowers. Room loading 87. Together with tenants, we are gradually improving the facility and increasing its attractiveness to visitors. We have carried out work on the renovation of the facade, we are awaiting the delivery of a replacement front door and we are moving on to cosmetic work inside the first block. 1. Address: st. Sharikopodshipnikovskaya, 40, metro Dubrovka (MCC) (150 meters from the metro, 1 minute walk). 2. Technical arrangement of the facility: central heating, bathroom, cold water supply, hot water supply, allocated power 90 kW. 3. Place for a sign: separately standing letters on the facade. You will be seen by all motorists passing along the 3rd transport ring. 4. Appointment of the premises - free Consider the various options, suggest. 5. Rental rate: 80,000 rubles per month. Additional payments: utilities by counters and an operating fee of 2,000 rubles. The first and last month of rent is paid. We provide for entry and arrangement of vacations up to 14 days by agreement. No commission. Offer from the management company.

long term rental

Area, m² 67.6

Moscow, Horomny blind alley, 2/6, M. Krasnye Vorota

300 000 rub 4 236 € 4 761 $

long term rental

Area, m² 56.4

Moscow, Pyatnitskaya, 33-35s2, M. Tretyakovskaya

390 000 rub 5 507 € 6 189 $

long term rental

Area, m² 102

Moscow, Seleznevskaya, 4, metro Novoslobodskaya

60 000 rub 847 € 952 $

Area, m² 10

Moscow, Nakhimovsky prospect, 25a, district. Kotlovka, metro Nakhimovsky prospect

60 000 rub 847 € 952 $

Area, m² 25

Offer from the management company. No commission. Good pedestrian traffic on the street. Baltic - more than 5,000 people a day. The neighboring anchor tenant is the Magnolia supermarket. Decent shopping environment: Metro Market shopping center, Maxima Pizza restaurant, Shokoladnitsa cafe, several large banks and many other network tenants. Nearby is "Stadiumlive" - ​​a concert hall with a capacity of 7,000 people. Address: Leningradsky prospect, 78k1, (300 meters from metro Sokol, 3 minutes walk). Entrance from the Baltic street. Location: the object is located on the 1st floor of a long 9-storey Stalin-era building. The neighboring anchor tenant is the Magnolia supermarket. Decent shopping environment: Metro Market shopping center, Maxima Pizza restaurant, Shokoladnitsa cafe, several large banks and many other network tenants. Nearby is the "Stadium live" - ​​a concert hall with a capacity of 7,000 people. Along the entire 1st line of the 78th house at the Leningrad PC-those full landing. The average rate in these premises is 8,000-10,000 rubles / m2. per month (or 96,000 - 120,000 rubles / m2 per year). Our offer is lower at the rate (5,000 rubles / m2 per month) due to the fact that the entrance to the premises is from Baltiyskaya Street. Permeability: very high. Traffic on the street Baltic - 5,718 people; on Leningradsky Prospekt - 18 355 people (according to traffic meters and video camera records. You can check the data yourself by requesting a video archive). Explanation: our company conducts a thorough analysis of each of its objects. We also measure pedestrian traffic near the entrance by installing CCTV cameras. Technical arrangement of the facility: allocated power for the entire room 20 kW, separate bathroom / unit, double-glazed windows, thermal curtain. Place for a sign: places for light panels / signs at the entrance to the store. Leasable area: 25 m2 Purpose of the premises: Point of issue; Retail trade Consider other activities offer. They are already working at the facility: hookahs, flowers, beer, tobacco. Rental rate: 60,000 rubles per month. Conditions for signing the contract: paid for the first and last month. Holidays for entry and accommodation up to 7 days.

650 000 rub 9 179 € 10 315 $

Area, m² 700

Moscow, Myachkovsky Boulevard, 13, district. Maryino, metro Bratislavskaya

Premises for free appointment in a shopping center Administrative District). The building is three-storey, located in a densely populated residential area. First line of houses, free parking next to the building. From the station M Bratislavskaya / M Maryino - 7 minutes on foot. Convenient transport interchange - nearby is Lyublinskaya street. Good transport connection with other districts of Moscow. On the territory of the shopping center there is a security and fire alarm system, a video surveillance system. Tenants: Pyaterochka supermarket, VkusVill chain of stores, etc. We consider tenants: a bank branch, clothing and footwear stores, a jewelry store, a restaurant, a chain perfumery store, ATMs, etc. Free space: on request Direct rent from the owner!

25 000 rub 353 € 396 $

Area, m² 16

Moscow, Tsyurupy, 28, M. Novye Cheryomushki

Offer from the management company. No commission. We offer to rent a space of 16 m2 in a small shopping complex. Good pedestrian traffic: over 3,000 people at the entrance. The anchor tenant is the Magnolia supermarket. This is the closest grocery store to residents. Within a radius of 500 meters, a dense residential area - more than 5,000 people. 1. Address: Tsyurupy, 28, metro Novye Cheryomushki (860 meters from the metro, 10 minutes on foot). 2. Location: detached building, entrance from the 1st line. Ground floor shopping complex... Convenient, non-steep descent up the stairs (17 steps, but it is comfortable to go - the standards are met). The room is located immediately at the entrance below. The anchor tenant is the Magnolia supermarket. The store works around the clock, so the tenant will be able to independently choose their working hours. 3. Passage: above average, 2,726 people / day (according to traffic meters and video camera records. You can check the data yourself by requesting a video archive). Explanation: our company conducts a thorough analysis of each of its objects. We also measure pedestrian traffic near the entrance by installing CCTV cameras. 4. Technical arrangement of the facility: central heating, separate bathroom, dedicated power 15 kW. The premises are ready to move in. 5. Place for a sign: in accordance with 902-PP poster frames with illumination in display windows. 6. Rented area: 16 m2. 7. Purpose of the premises: service center Already working at the facility: pharmacy, dry cleaning, atelier, beauty salon. Consider proposals for most types of activities, except for the grocery group of goods and alcohol. 8. Rental rate: 25,000 rubles per month. 9. Additional payments: utility bills included. 10. Conditions for signing the contract: paid for the first last month of the lease, we provide for entry and arrangement up to 7 days.

60 000 rub 847 € 952 $

Area, m² 16

Moscow, Dnepropetrovskaya, 2, m. Yuzhnaya

No commission. Offer from the management company. The shopping and entertainment complex "Global City" is located in a residential area of ​​the Chertanovo Severnoye district, on the street. Dnepropetrovsk, in the immediate vicinity of the station. metro Yuzhnaya. TRC "Global City" is a multifunctional complex, the main part of which is focused on entertainment and recreation. 3 trading levels: shopping galleries, children Entertainment Center, cinema, restaurants and cafes, bowling. Anchor tenants: Children's entertainment center PlayDay, Bowling "Kosmik", 8-screen cinema "Cinema Park", Children's World. Underground parking. 1. Address: st. Dnipropetrovsk, 2 (150 meters to Yuzhnaya metro station, 3 minutes walk). 2. Location: 1st floor of a shopping and entertainment complex. 3. Traffic: high, more than 2,700 people / day on weekdays and more than 4,200 on weekends (according to traffic metering devices / recordings from a video camera.). Explanation: our company conducts a thorough analysis of each of its objects. We also measure pedestrian traffic near the entrance by installing CCTV cameras or guiding an employee with a mechanical meter. 4. Technical arrangement of the object: bathroom in the complex. 5. Rented area: 16 m2. 6. Purpose of the premises: - Wallets, belts, bags and hats - Perfumes, cosmetics - Fan attributes (football, hockey, etc.) - Watches, knives, flashlights - Jewelry and bijouterie - Printing on T-shirts, mugs and instant photo prints - Souvenirs - Educational toys for children 7. Rental rate: 60,000 rubles per month. 8. Additional payments: electricity according to the meter. 9. Conditions for signing the contract: paid for the first and last month. 10. Vacations: we provide 7 days for entry and arrangement.

320 000 rub 4 519 € 5 078 $

long term rental

Area, m² 26

Moscow, Dolgorukovskaya, 32, district. Tverskoy district, metro Novoslobodskaya

Street-retail - a commercial or any other free-use premises with a total area of ​​26.0 sq.m. on the 1st floor of a non-residential 3-storey NEZ at the address: Dolgorukovskaya st. d. 32 Location: Novoslobodskaya metro station - 2 minutes walk - 1st line of houses along Dolgorukovskaya street, the right "evening" side from the center; street after improvement with widening of pedestrian sidewalks and parking lot - Super-intensive pedestrian traffic along the facade - over 2,500 people / hour, and on the opposite side - over 1,500 people / hour during rush hours - Ultra-high constant traffic - Separate entrance group into the room from the facade from the 1st line - Layout - free (grid of columns), ceiling height - 3.5 m, floors - reinforced concrete - All central city communications, electricity - 0.24 kW / sq.m - The room is prepared for finishing, after a complete overhaul with the replacement of all utilities - Surrounded by a large business district and a large elite residential area: RC "Italian Quarter" bird home"," House on Chayanova ", etc. - Excellent visibility and accessibility, recognizability - NEO is not a monument and cannot be demolished. MAP - 320,000 rubles. There are other areas. Owner company "ESTATE CAPITAL".

1 300 000 rub 18 358 € 20 631 $

long term rental

Area, m² 604.9

Moscow, Prechistenka, 29, district. Khamovniki, metro Park Kultury

220 000 rub 3 106 € 3 491 $

long term rental

Area, m² 30.4

Moscow, Novoslobodskaya, 73/68 bldg. 5, M. Savelovskaya

77 500 rub 1 094 € 1 229 $

Area, m² 31

Moscow, Lokomotivny proezd, 4, district. Timiryazevsky district, metro Petrovsko-Razumovskaya

We offer for rent a retail space in the SEC "Parus", located in the north of Moscow, within walking distance from the Petrovsko-Razumovskaya metro station. Address: Lokomotivny proezd, house 4. For rent premises with an area of ​​31 sq. M on the basement of the shopping center. The 3-storey shopping and entertainment center "Parus" with an area of ​​18,000 square meters is a modern shopping center with convenient access and ample parking. To date, the shopping center "Parus" has more than 120 boutiques, shops and salons, including well-known chain stores: Surname, DNS, L Etual, 585, Domarket, Fashion House, specialty stores and an extensive food court for 320 seats, including tenants such as McDonald's, Burger King, Teremok. The intensity of the flow of visitors is 12,000 people / day.

625 000 rub 8 826 € 9 919 $

long term rental

Area, m² 77.4

Moscow, Mira, 97, m.Alekseevskaya

40 000 rub 564 € 634 $

Area, m² 17

Moscow, Leningradsky prospect, 78k1, metro Sokol

Premises from the owner. The first house from the metro. We offer to rent a retail space of 17 m2. The first house from the Sokol metro station. High pedestrian traffic along Leningradsky Prospekt - more than 18,000 people pass through it per day. V this moment entrance to the room from the yard, but the arrangement of the entrance group from the 1st line is being coordinated. After the new entrance is put into operation, a gradual indexation of the rental rate will be carried out by 2 times. Offer from the owner of the premises. Address: Leningradsky prospect, 78k1, metro Sokol (200 meters, 2 minutes walk). Location: -1 floor of a residential building. The house is located along a street with one of the highest pedestrian traffic in Moscow. The object is located on the 1st floor of a long 9-storey Stalin-era building. Decent shopping environment: Metro Market shopping center, Maxima Pizza restaurant, Shokoladnitsa cafe, several large banks and many other network tenants. Nearby is the "Stadium live" - ​​a concert hall with a capacity of 7,000 people. Along the entire 1st line of the 78th house at the Leningrad PC-those full landing. Permeability: very high. Traffic on Leningradsky Prospekt - 18 355 people (according to traffic metering devices and recordings from a video camera. You can check the data yourself by requesting a video archive). Explanation: our company conducts a thorough analysis of each of its objects. We also measure pedestrian traffic near the entrance by installing CCTV cameras. So we brought out the following categories of passability: Technical arrangement of the object: bathroom in the complex, 30 kW of electricity is allocated for the entire room. The premises are ready to move in. Place for a sign: signs on the entrance group. Rented area: 17 m2. Purpose of the premises: Service center; Point of issue Already working at the facility: flowers, manicure, service center. Rental rate: 40,000 rubles. Conditions for signing the contract: paid for the first and last month. Holidays: we provide for entry and arrangement up to 7 days. No commission.

We choose the tenant who will receive the highest possible revenue in order to pay the highest rent.

If you are thinking - "rent a room", then we will promptly arrive, advise and do everything necessary to implement your plans. For this, some research work is being done. We make pivot tables, look at competitive advantages, take into account the experience of tenants in this and similar areas. Also, in addition to everything that has been said, we look at the statistics of work, and determine the directions of further movement. The general concept is built from the point of view of obtaining the greatest project efficiency, its greatest profitability.
Also, our company can provide services for the "Brokerage" of a trading facility.

What we can do for you:

• Rent out a retail space;
• Rent out commercial premises in Moscow;
• Rent out non-residential premises;
• Renting out real estate;
• Sell ​​real estate;
• Proceed with the deal;

We are engaged in premises from 5 sq. and more.

If you need to rent out the premises through an agency, we can thoroughly work out all possible potential tenants for you. We are not limited, like other realtors, to posting information on message boards. We are not lazy. We make an average of 2000 calls per day, and all of them are aimed at communicating with tenants to move them into your premises.

Depending on the number of rented areas, there are various options for finding tenants, namely, renting out the premises in one person, but cheaper, or making borders for several tenants, it will be more profitable. And also choose the right product-thematic direction. Our company is engaged in delivery commercial premises for rent, helping the owners to receive a stable and high income. The main activities that we conduct in order to rent out premises in Moscow are divided into three main stages - analytics of the premises and the environment in order to choose the right tenants, then negotiations with potential tenants and signing a lease.

• 1. Analytics of the premises and environment;
• 2. Negotiations with potential tenants;
• 3. Lease of premises;

So, here are the main activities that we implement to rent out your premises:

Phase 1 - Room and Environment Analytics

Competition analysis

This point, of course, is one of the fundamental when choosing tenants. You need to rent out the premises to a strong tenant who will have a good demand for products in the area. We will analyze all tenants within a 10-minute walking distance and determine the revenue of each of them. Based on this information, we make a product matrix represented in the area and determine the unmet demand. Of course, the tenants do the analytics themselves, but in order to protect the landlord from the sudden departure of the tenant due to poor work, we are still engaged in this process ourselves and we confidently sign an agreement with the tenant who will really work excellently in the area.
This item also allows you to:

Determine an objective rental rate

Choose the optimal size of the area for each tenant

Identify the most successful formats in the area and the network companies that represent them

The image of an object is its most valuable asset!

How the analytics of market conditions and competition is built:

• Analytics of the traffic of the main competing retail outlets located nearby;
• Assortment of selected outlets;
• Analysis of tenants, rental costs, as well as the cost of goods at the given points;
• The main differences between outlets with maximum and minimum traffic in the selected area;
• Conclusions and calculations for the given outlets, the reason for success and failures;
• Building a table of the presence of network tenants and competition in directions in the indicated retail outlets;

As mentioned above, due to this item, we can learn a lot about the parameters of the lease of the rented premises:

Rental rate - based on the rates in the environment and the performance of competitors;

Choose the appropriate size of the area for each product direction and tenant;

Identify the most successful federal networks and formats in the area and strive, first of all, to lease premises to them;

Identify the pros and cons of other outlets and use this to your advantage.

This will allow us to use specific statistics and take into account other people's mistakes. Also, knowing the cost of the average check in a given area and the maximum traffic shopping centers, we can make assumptions about the income received by tenants in the surveyed shopping centers (there are other, more accurate ways to obtain information about the revenue of companies). Which can be used in the work on defining or correcting the concept of our object.

Order a free callback, we will call you back within a minute and advise you on any issue that has arisen

Stage 2 - Negotiations with potential tenants

Stage 3 - Signing a lease - renting a room

The most desirable stage for all parties to the transaction. It is necessary to rent office, retail, warehouse space so as not to regret anything in the future. The signing of a legally competent and preferably mutual lease agreement for both parties is the key to mutually beneficial cooperation. There are as many spoiled relations and canceled contracts as you like, just because many aspects of the relationship between the tenant and the landlord have not been thoroughly worked out. We will specially develop the format of the agreement, in which we will take into account absolutely all the details, as well as the following parties to the agreement:

Payment terms, incl. fines and penalties;

Responsibility for non-compliance with the terms of the contract - electricity, water, free admission

Mutual amount of fines

The procedure for interaction with regulatory authorities (firefighters, sanitary inspections, etc.);

Indexation and conditions for changing indexation and lease (often tenants ask for an ultimatum to reduce lease and indexation, threatening to terminate the contract);

The procedure for terminating the contract is unilateral or mutual, for what reasons it can be terminated. Advance warning of the second party about the termination of the contract.

As well as further support of rental relations.

Our services are relatively inexpensive, but very professional. We can fully accompany your transaction, from preparation of the presentation and ending with the conclusion of a lease agreement and further management of the object.

Our company offers the following services:

What do we get for our work? not only customer gratitude, but also friendship. We made a lot of our friends through word of mouth. How do we do it? - Deeply imbued with the idea and pay attention to every, even the smallest detail. This is the only way to get the job done that you will be proud of. It is necessary to rent out the property in such a way that the tenant is satisfied and the owner wins. Thorough choice of the tenant, attention to every point in the lease agreement and legally competent support of the transaction. Personally, I love to communicate with people and always try to find mutual language so I love what I do.

Anton Borovitsky
Head of the company