Hello dear readers! Maxim Yuryevich Nogotkov was included in the list of the richest and successful people according to Forbes magazine. And it was not for nothing that, already at the age of twenty, he was considered a dollar millionaire. Let's find out more detailed history his success.
Childhood and study
Was born on February 15, 1977 in an ordinary Moscow intelligent family. His father worked as an engineer, and his mother worked as a doctor. Parents raised him in severity, the word "no" was waiting for our hero at every step. As Maxim himself later admitted, the desire to overcome each of the prohibitions and formed in him a sense of purpose and a desire to achieve his own, whatever the cost.
The family did not differ in a special level of income, therefore, he very early began to earn money on his own, feeling his responsibility for his life and desires, as well as independence. He started by collecting waste paper, later he sold pirated software.
At first it was embarrassing and embarrassing, but when he finally got the stamp collection he dreamed of, he realized that it was worth it. Over time, he stopped stopping himself, turning into a real businessman, of whom there were not so many in Russia at that time.
He studied well, as it should be for a Soviet schoolchild, additionally attending computer science courses at the House of Pioneers. He loved mathematics, which was easy for him. Already from the age of 12, he wrote his own programs, on a completely "antediluvian" computer, according to the current characteristics, without a color monitor and limited memory of 64 kilobytes.
First entrepreneurial experience
As a 14-year-old teenager, instead of playing a ball with friends in the yard, Maxim worked in the radio market. I repaired and bought old phones, assembling new ones from parts. It all started with the fact that at one point a resourceful entrepreneur noticed an important nuance - you can "make" money from practically nothing.
Let's say if you buy a large number of phones with caller ID, spoiled and not so much, for example, in the amount of almost 4 thousand rubles, then, having put them in order, over time it was possible to resell each at a price of 4500 rubles. But where to get the initial capital for the venture? Parents categorically refused to help him in becoming, considering the idea "not tenacious."
But our hero is not used to retreating in the face of difficulties, he helped his friend sell his phone device in exchange for a service. He lent him the necessary amount for two weeks, which Maxim was able to dispose of "according to his mind." Since during this time I was able to make such a turn that I could return the debt and continue the business that was started, which was going very well. So much so that I had to hire workers to assemble new phones from parts.
In a month, through joint efforts, we managed to sell about 30 pieces, but then the demand for them fell, and they had to switch to calculators.
Study and business
Maxim Yuryevich studied in ordinary educational institutions in Moscow. After the ninth grade, he went to school at MSTU Bauman. There, in principle, he then entered the Faculty of Informatics. Which was not surprising given his abilities. But, having studied only two courses, Nogotkov issued an academic leave. And quite unexpectedly for himself, this idea dawned on him by chance, during the exams.
The fact is that the rapidly expanding business took up a lot of energy, and even brought income that most students never dreamed of - about ten thousand dollars a month. And this is an 18-year-old guy in the capital of Russia at a time when a huge part of the population did not even hold these dollars in their hands.
Therefore, he decided not to take one exam after all, but to take a year and a half break to try himself in business. And, preferring to be frank with himself, Nogotkov realized that the desire to become a programmer is no longer as great as before.
By the way, over time and with experience, he realized that education is a very important component, at least in his life. Experience in the radio market did not give a complete picture of understanding all the nuances of entrepreneurship, which is why in 1997 he went to study at the Mirbis Russian Economic Academy. G.V. Plekhanov, starting to study marketing. This helped broaden my horizons and gain the missing knowledge.
Business
Maxus
Maxim admitted to reporters that he did not even have experience in creating a resume, because he always knew what he liked and what he wanted to do, which made it unnecessary to look for a hired job. As well as the very wording "find a job."
In 1995, together with friends who also left their studies, he created the Maxus company. Their first office turned out to be a small space in a 20 square meter factory. And the "point of sale" was the car of one of the friends in the radio market, which looked absolutely ridiculous against the background of the trucks from which the trade was usually carried out there.
Mainly telephones and audio players were sold. The turnover of their small company soon amounted to about $ 100 thousand. But the economic crisis in Russia in 1998 could not but affect Maxus. People began to spend money only on basic necessities. Buying an audio player, for example, was an unforgivable luxury at the time. Therefore, it is not surprising, but sales fell completely.
Our hero managed to save his business, unsuccessfully coping with the prevailing circumstances for several months, when warehouses are full of useless goods. One day he gathered his employees and announced that he could no longer afford to pay their full salaries. As a compromise, he offered only half of their usual amount.
Nobody left the company. And for good reason, because the digital phones that have entered the market have helped a little to rectify the situation and hold out in these difficult times. And already in 2000, a completely new niche appeared with a claim for mass consumption - mobile phones.
Mobile phone business
The company managed to sign contracts with all manufacturers of these goods, except for the popular Nokia brand in those years. Because, in their eyes, Maxus seemed like an insignificant partner that would soon be swallowed up by big business. But by 2003 they managed to win the recognition of Nokia, and our hero's company received the coveted agreement to distribute the products of the world-famous corporation.
Selling mobile phones turned out to be not so simple and easy, since the price for them was constantly falling, which caused the losses of the first deliveries to be about $ 50 thousand. Over time, they managed to compensate and reach a turnover of $ 100 million. In 2001, Marigold decided to slightly expand the service sector and engage in retail sales, which in the future became the main focus of his work.
Messenger
This step was quite risky, since everything was streamlined and understandable in the wholesale, and retail did not bring much income, and even Maxim himself did not seem worthy of attention... Despite doubts, in 2002 a new brand “Svyaznoy” was created. In Moscow, his outlets spread like mushrooms, surpassing in the number of competitors such as Euroset and Tekhmaret (they had no more than 70 stores, while Nogotkov had 81).
And in the first year of operation, "Svyaznoy" managed to bypass the most powerful competitor - "Techmarket", which initially considered him an unworthy rival. Three years later, 450 more stores were opened, although 400 were planned. In 2007, an innovation was introduced that attracted even more customers - a loyalty program called "Svyaznoy Club" began to work. Now each client had the right to exchange the accumulated bonuses for real goods.
Since 2009 - an online store was launched, which today brings about 10% of the total income.
Nogotkov has always believed that the financial services sector in Russia is underdeveloped. Let's say people withdraw money from a salary card in order to replenish their mobile account through the terminal. He wanted to make changes and improve this process, simplify it.
In 2010, a decision was made to create Svyaznoy Bank jointly with Promtorgbank. Today it serves about 3 thousand legal entities and is one of the largest in the country. But in 2012, Maxim Yuryevich voluntarily resigns from the board of directors due to the fact that he strongly disagrees with the changes in the approach to bank management.
New projects
In the same year, 2010, he opened the famous jewelry store "Pandora", loved by many fashionistas.
In 2011, a new project was launched - the retail network "Enter". Where it was possible to purchase any non-food product in absolutely any convenient way, let it be ordered over the Internet or by phone. For the year, the turnover amounted to $ 100 million. Employees themselves conduct trainings and training courses for their colleagues, and, unlike other enterprises, attendance is voluntary, no one obliges anyone to develop or relax together.
Maxim has a lot of ideas and interest, in addition to his main "brainchildren", in 2011 he created a beautiful land park "Nikola Lenivets", in 2012 he organized social project"Yopolis", which helped the common population to conduct a dialogue with the authorities, and since 2008 he has been holding the position of executive director in the company "KIT-Finance".
Character and personal life
The wife gave birth to our hero three sons, but at the same time retained her beauty and charm. Maria is an intelligent woman, and he prefers to spend all his free time in her company. They often travel with the whole family around different countries, discover new hobbies and hobbies, enjoying communication with each other.
Perhaps the secret of Nogotkov's success is that he never tried to buy anything. The only thing that I could not resist in my childhood is stamps. And so he was always interested only in development and promotion. Money turned out to be a pleasant side effect. Our hero is always open to something new, he is ready to take risks and use innovative technologies.
He does not build strict rules and conditions for employees, believing that the choice of a place of work lies with each of us. If someone appreciates his position, he will do everything to stay there. Maxim Yuryevich is not mercantile, claiming that, once waking up and feeling like a millionaire, he realized that nothing had changed in his head from this fact. I just achieved my goal, so it became necessary to form a new one.
At one time he was fond of boxing, even won prizes, but realized that fierce competition was simply not his way to achieve what he wanted. It is not registered in social networks, believing that this is a waste of time, which he would rather spend on achievements and family.
He is a rare guest of restaurants and all sorts of parties, as he does not like chic and glamor. He rides quite calmly, both in a yellow Maseratti and in public transport... He is fond of photography, tennis and loves to watch a good movie in his spare time.
Conclusion
As you could see from the biography of Maxim Yuryevich Nogotkov, the main thing is to understand what exactly you want to do and strive for your dreams and goals, not forgetting about development. After all, this is what helped him earn a fortune, which is estimated at more than $ 1 billion. Good luck and inspiration to you!
The material was prepared by Zhuravina Alina.
Nogotkov Maxim YurievichMaxim Yuryevich Nogotkov - owner and general director of Svyaznoy Group of Companies. Chairman of the Board of Directors of Svyaznoy Bank CJSC.
Assets
Fixed assets of Maxim Nogotkov are concentrated:
- information technology, telecommunications and communications (Svyaznoy Group of Companies).
- finance (CJSC "Svyaznoy Bank").
State
In the summer of 2018, Maxim Nogotkov, the founder of the Svyaznoy retail chain, was declared bankrupt. This was reported by the Interfax agency with reference to the SPARK-Interfax database. The bankruptcy decision was made by the Arbitration Court Kaluga region.
The claim to declare Maxim Nogotkov bankrupt was filed by the Cyprus offshore Strafor Commercial. It was previously known that this offshore company is connected with Svyaznoy and the structures of its current owner, Oleg Malis. In particular, Megafon provided this offshore company with a loan of $ 43.8 million.
Initially, a claim against Nogotkov was filed with the Moscow Arbitration Court. However, the defendant's representative, as well as another participant in the case - the Cypriot offshore Aklia Trading - insisted on transferring the case to the Arbitration Court of the Kaluga Region, since Nogotkov changed his place of permanent registration. Instead of Moscow, the entrepreneur is now registered in the village of Zvizzhi located in the Dzerzhinsky district of the Kaluga region.
Biography
Education
1993-1995 - graduated from the 2 courses of the Moscow State Technical University. Bauman.
1997-1999 - Studied at the Moscow International Higher School of Business "Mirbis".
Career
1995 - Founder and General Director of CJSC Maksus (wholesale trade in DECT telephones and personal audio equipment), which was later reorganized into Svyaznoy Group of Companies.
On October 9, 1995, the Maksus company was registered, later transformed into the Svyaznoy Group of Companies. Its main activity was limited to the wholesale of audio equipment and telephones. By 1998, the company had become a leader in the wholesale distribution of DECT telephones and personal audio equipment. The company "Maksus" began to deal with mobile phones in 2000, and in the summer of 2001 it was decided to create its own retail network of centers mobile communications... Officially, the Svyaznoy brand appeared on April 23, 2002. Today "Svyaznoy" is the second largest retail chain in Russia in terms of market share, specializing in the sale of services of cellular operators, personal communications equipment, accessories and portable digital equipment. The company is an official distributor of leading manufacturers of GSM and DECT telephones, as well as a dealer of cellular operators.
2008 - Chief Executive Officer of KIT Finance (retail business).
2009 - Advisor to the General Director of KIT Finance.
2010 - the main shareholder and chairman of the board of directors of Svyaznoy Bank CJSC.
2010 - opened a chain of jewelry stores Pandora.
2011 - founded the Nikola-Lenivets Park.
2011 - launched a new project of Svyaznoy Group - the Enter retail network, where you can buy non-food products from toys to furniture in any convenient way: go to an offline store, order necessary thing via the Internet or by phone.
Maxim Nogotkov about the Enter format
Maxim Nogotkov: business secrets
Charity
Svyaznoy Group of Companies took part in the charity event “Red Noses - a Good Heart”.
Hobbies
Windsurfing, skiing, snowboarding, tennis.
The photo.
2006 - entered the first list of 33 most successful young men under the age of 33 by the Finance magazine.
Maxim Nogotkov the youngest Russian billionaire, his fortune is estimated by Forbes at $ 1.3 billion. He founded the cellular retailer "Svyaznoy", which has grown into the largest retail network in Russia, specializing in the sale of services of cellular operators, mobile phones, electronics, digital audio and photographic equipment. At the age of twenty, who became a dollar millionaire, Maxim Yuryevich is a successful, purposeful, promising and, undoubtedly, charming and self-sufficient person. However, having achieved a lot in life, he does not stop.
Born on February 15, 1977 in Moscow. Maxim's father was always strict and very thrifty, an engineer by profession, his mother is a doctor. An ordinary average family with an average income.
At school, Maxim Nogotkov studied at "good" and "excellent". I went to the House of Pioneers for computer science classes, dreaming of becoming a programmer. Outwardly, he did not in any way resemble a natural-born businessman (especially since such a word was not yet in common use). Marigold began his business in 1993, studying in the 9th grade: he copied and sold computer programs. “At first it was a little embarrassing,” Nogotkov admitted. “The upbringing of the intelligentsia had an effect, but then it all somehow passed by itself and resolved itself.” He studied in Moscow, changed several schools. After the 9th grade, I went to school at the Moscow State Technical University. Bauman, where he later entered the Faculty of Informatics and Control Systems. Maxim loved mathematics, but he loved programming even more: he started writing programs at the age of 12. At home he then had a small computer, with a black and white monitor and a total memory of 64 kilobytes. Even as a ninth-grader, he copied and sold computer programs, then bought components, gave them for assembly and sold ready-made telephones.
In 1995 he entered the Bauman Moscow State Technical University. Soon, problems began at the institute, it is corny that I simply did not have time ... It all ended with the fact that after the second year I took an academic leave. At that time, according to Maxim himself, he no longer wanted to be a programmer. He earned 10 thousand dollars a month, it was a lot of money, especially since he was only 18 years old.
Maxim never worked for anyone. As he himself notes: “I never had a goal to go and find a job. I never sent out a resume, I never even had a resume. I didn’t understand why I should look for a job when I knew that I could earn money on my own ”
At the age of 14 he began to trade on the radio markets of Moscow. Started selling phones. Phones with caller ID were very popular then. Maxim noticed simple thing that it was possible to buy many such phones at the Mitinsky radio market for 3800 rubles, and then sell them for 4500 one at a time. At that time, the amount of 3800 rubles was relatively impressive, and he did not have it. Parents did not give money - they did not believe it. The first phone he resold was a friend of his. By agreement, Nogotkov kept this money for himself for 2 weeks, during this time he scrolled it several times, and this is how it all began. I posted ads in the newspaper Iz Ruk v Ruki, sometimes I went to install these phones. Then he decided that it was more profitable to buy parts, hire people who were then idle in electronic factories, and receive ready-made phones at the exit, after which it was more profitable to sell them. Produced somewhere around 20-30 phones a month. And so it continued until entering the institute, until the summer of 1993. By that time, the demand for telephones had fallen sharply. Then I tried to sell calculators at the Konkovo fair. I worked every day all summer: I bought in the evening and sold in the morning. Then, when I started studying at the institute, I had to give up my daily work, but I worked on weekends.
On October 9, 1995, the Maksus company was registered (a derivative on behalf of), at some factory they rented a small office - about 20 sq. m. There were several outlets, but the main activity was limited to wholesale trade on radio markets and through the office. They traded in audio players, equipment and telephones, while buying in large wholesale - selling in small ones. In 1997, Maxim Nogotkov felt a noticeable lack of education: “As they say in America, there must be the ability to see everything from a helicopter and at the same time from the inside, in detail. I didn’t have enough from a helicopter. I decided to study. I entered MIRBIS, completed an MBA course. The training provided an opportunity to take a broader view of the world, opened up new horizons, I am very pleased! "
In 2004, Maksus undergoes reorganization and the Svyaznoy group of companies appears, director general which became Maxim Nogotkov, now he is the president of his own company.
Svyaznoy is the only independent retailer on the cellular communications market, and the company does not intend to give up its positions.
“The brand was born in my head. But at the same time, doubts plagued. I liked the word, but there were associations with the war, with a soldier in a tunic crawling among the trenches with wires clamped in his teeth. In a word, we turned to a special company that comes up with names. We were given 40 options! ... and won - you know which one? - "Maxus". But we left Svyaznoy. Why? Because Maxus is, of course, something reliable, calm, but ordinary. And the word "connected" evoked laughter, some emotions during discussion - I decided that it was more important ... "
Over the years of its activity, "Svyaznoy" has repeatedly been awarded various major awards in various nominations. Here is some of them:
· Brand of the Year - 2002, first place was awarded by Siemens.
· In 2003 "Svyaznoy" received the first place from Beeline GSM in terms of dealer sales.
· Brand of the Year / EFFIE 2004, second prize in the category Trade Networks and Centers.
· In 2005, Svyaznoy received the Superbrand title, which is awarded only to leading brands within the national market. It is important to remind that this is a very prestigious award.
· In 2005, the company also receives awards for the best and most professional staff and for the highest and highest quality service in the Svyaznoy chain of stores.
· In 2006 the company received the title of "The Best Retail Network in Russia 2006".
· "Golden Networks - 2007" the Svyaznoy group of companies deservedly received an award in the nomination "The best network of communication salons".
His own bank was a logical continuation of the business development of Maxim Nogotkov. The Svyaznoy company has been engaged in financial services since 2006: it has launched a project to sell credit cards GE Money Bank. In 2007, a project was launched to create a network of financial supermarkets with the KIT Finance bank. But the crisis has destroyed these partnerships. In addition, only by selling products of other banks through its network, the company had no influence on the content of these products. Therefore, the idea of partnership was replaced by the idea of creating your own bank. Svyaznoy Bank appeared in 2010, and already in 2012 took the seventh place in the credit card market in Russia. However, Nogotkov himself has already left the bank's board of directors. “We made significant progress pretty quickly,” says Nogotkov, “then the project can and should move independently.”
In the fall of 2011, Svyaznoy launched another project - a multichannel retail network Enter, where you can buy non-food products from toys to furniture in any convenient way: go to an offline store, order the necessary item via the Internet or by phone. “I did not choose any special time for the start - I knew that sooner or later this retail format would appear in the list of my projects. Today the chain has 89 stores in 47 cities of Russia. According to the company itself, in 2012, Enter's turnover amounted to $ 100 million.
In addition to his own group of companies "Svyaznoy", Maxim Yuryevich Nogotkov heads several more projects, including non-commercial ones.
In 2010, Nogotkov starts a jewelry business. At this time, shops open with nice name"Pandora". 2011 - the year of creation of the land park "Nikola Lenivets" with beautiful architecture and a rich history that has successfully started and is profitable. In the fall of 2012, Maxim Nogotkov launched a non-profit social project "Yopolis", which should help "establish a dialogue between citizens and government officials." Since 2008, he is also executive director of the KIT-finance company.
As for personal achievements, there is something to be proud of. At the age of 20, Marigold became a dollar millionaire. For 10 years, he multiplied his capital hundreds of times and entered the list of the 33 most successful men under the age of 33 (edition "Finance"). In 2010 Maksim Yurievich became the businessman of the year (audit company "Ernst & Young"). And last year, the entrepreneur earns a billion and is included in the corresponding Forbes list, taking 1153 position in it.
“There should always be a goal - for what? I set myself standards. At first I wanted to become a millionaire at 20, and I really had a million dollars at 20. How does it feel? Cool! Especially when your mom is a doctor, dad is an engineer, and both remember well what a communal apartment is. Then I set myself the goal of becoming number one in Russia. For almost a year I did everything for this. Then he took off the idea - there is nothing but satisfaction of personal ambitions. It is more important to do something useful than to achieve victory. The task of winning is unworthy. By the way, it is also ineffective, as a rule ... "
Marigold considers the habit of immediately implementing emerging ideas to be absolutely positive: “If I am interested in a project, then I just do it: I don’t meditate on how great it would be, I don’t do manilovism, but I am looking for partners, money and a team.”
In his endeavors and ambitious projects, family support is very important and Maxim has it. He is married to a beautiful and intelligent woman, Maria, they have three sons. Maxim Nogotkov devotes all his free time from work to his wife and family.
When asked if he is preparing his son for his successor, Nogotkov replies: “Until the child grows up and tells me that he wants to sell mobile phones and cannot live without it, I will not prepare him for anything on purpose. It will turn out so by chance - then it will work out. If it doesn’t work, it means no ”.
Marigold still does not have his own Facebook page, firstly, he does not have time for this, and secondly, he considers it optional and useless. Maxim Yuryevich is alien to glamor in all its manifestations, he almost does not participate in social life. He rarely visits restaurants and only on business. Possesses a yellow Maserati convertible, but does not consider it a shame to travel by subway. He is not attracted by accessories either; he prefers classic and comfortable clothes. But he has a passion for travel and new hobbies. The best rest for him trips by the whole family to distant countries are considered.
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